Small Business Management: Launching & Growing Entrepreneurial Ventures
Small Business Management: Launching & Growing Entrepreneurial Ventures book cover

Small Business Management: Launching & Growing Entrepreneurial Ventures

18th Edition

Price
$43.77
Format
Hardcover
Pages
712
Publisher
Cengage Learning
Publication Date
ISBN-13
978-1305405745
Dimensions
8.5 x 1.25 x 11 inches
Weight
3.85 pounds

Description

Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market when he wrote the first edition of the book more than 50 years ago. In addition to this market-leading text, he authored a number of other meaningful business books and numerous articles in journals, such as Journal of Small Business Management, Academy of Management Review, Business Horizons and Journal of Business Ethics. Dr. Longenecker was active in several professional organizations and served as president of the International Council for Small Business. In 2005, the United States Association for Small Business and Entrepreneurship (USASBE) honored him with the Max S. Wortman Lifetime Achievement Award. In addition, the selection as a USASBE Justin G. Longenecker Fellow is the highest recognition that the association gives to individuals who have made an outstanding contribution to the development, furtherance and benefit of small and medium businesses. Dr. Longenecker truly was a legend in his own time and continues to have profound influence through the lives of those who knew him. Dr. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.Bill Petty is Professor of Finance and the W.W. Caruth Chairholder in Entrepreneurship at Baylor University and has been named a University Master Teacher. He also helped establish the Baylor Angel Network where he now serves on the board. He holds a Ph.D. and an M.B.A. from the University of Texas at Austin and a B.S. from Abilene Christian University, where he is a member of the university's board of trustees. He has taught at Virginia Tech University and Texas Tech University and has served as the dean of the business school at Abilene Christian University. Dr. Petty's research interests include acquisitions of privately held companies, shareholder value-based management, the financing of small and entrepreneurial firms, angel financing and exit strategies for privately held firms. He has served as co-editor for the Journal of Financial Research and editor of the Journal of Entrepreneurial Finance. He has published articles in numerous finance and small business journals and is the co-author of a leading corporate finance textbook, FOUNDATIONS OF FINANCE. Dr. Petty has worked as a consultant for oil and gas firms and consumer product companies. He also served as a subject matter expert on a best-practices study on shareholder value-based management, funded by the American Productivity and Quality Center. He was part of a research team for the Australian Department of Industry to study the feasibility of establishing a public equity market for small- and medium-sized enterprises in Australia. He has served on the Board of Trustees for the Financial Management Association and currently serves on the Board of the United States Association of Small Business and Entrepreneurship (USASBE). In addition, he serves as the audit chair for a publicly traded energy firm.Leslie E. Palich is the W.A. Mays Professor of Entrepreneurship at Baylor University, where he teaches courses in small business management, international entrepreneurship, strategic management and international business to undergraduate and graduate students in the Hankamer School of Business. He holds a Ph.D. and an M.B.A. from Arizona State University and a B.A. from Manhattan Christian College. Dr. Palich's research has been published in the Academy of Management Review, Strategic Management Journal, Journal of Business Venturing, Journal of International Business Studies, Journal of Management, Journal of Organizational Behavior, Journal of Small Business Management and several other periodicals. Having directed international education programs for more than two decades, Dr. Palich has taught entrepreneurship and strategic management in a number of countries in Europe and Latin America. His interest in entrepreneurial opportunity and small business management dates back to his youth, when he set up an agricultural sales venture to experiment with small business ownership. That early experience became a springboard for a number of other enterprises. Since that time, he has owned and operated domestic ventures in agribusiness, automobile sales, real estate development, and educational services, as well as an international import business. Dr. Palich also launched Lead Generation X, an Internet marketing firm set up to employ cutting-edge promotional methods to serve clients and their customers.Frank Hoy is the Paul R. Beswick Professor of Innovation and Entrepreneurship in the School of Business at Worcester Polytechnic Institute, where he serves as director of the Collaborative for Entrepreneurship & Innovation. Previously, he was director of the Centers for Entrepreneurial Development, Advancement, Research and Support at the University of Texas at El Paso (UTEP). Professor Hoy joined the WPI faculty in August 2009. He holds a BBA from the University of Texas at El Paso, an MBA from the University of North Texas, and a PhD in management from Texas A&M University. He was a faculty member in the Department of Management at the University of Georgia for 10 years, where he founded and directed the Center for Business and Economic Studies, coordinated the entrepreneurship curriculum, and served as state director of the Georgia Small Business Development Center. In 1991, he returned to Texas to join UTEP as a professor of management and entrepreneurship and dean of the College of Business Administration. Hoy is a past president of the United States Association for Small Business and Entrepreneurship, which honored him in 2014 with the Max S. Wortman Lifetime Achievement Award. He is a past chair of the Entrepreneurship Division of the Academy of Management. His research has appeared in the Academy of Management Journal, Academy of Management Review, Journal of Business Venturing, and Family Business Review, and he is a past editor of Entrepreneurship Theory and Practice.

Features & Highlights

  • Help your students realize their dreams of small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 18E. This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package. SMALL BUSINESS MANAGEMENT delves into the fundamentals of business management, with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. All-new cases, proven exercises, and online activities place students in the role of decision-makers to sharpen their understanding of concepts. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago.Thought-provoking cases at the end of the text highlight student-friendly companies and organizations. Students apply concepts they learn in each chapter to these realistic entrepreneurial situations.

Customer Reviews

Rating Breakdown

★★★★★
60%
(159)
★★★★
25%
(66)
★★★
15%
(40)
★★
7%
(19)
-7%
(-19)

Most Helpful Reviews

✓ Verified Purchase

Excellent textbook

I purchased this book as a requirement for a college credited course. This book covers many things to consider if you desire to start a business. Included are websites and online sources to help you navigate through your small business. Although I purchased for a required course and am not presently starting a business, I am keeping this book in the event things change for me in the future. I believe this book is beneficial to anyone in the small business market.
4 people found this helpful
✓ Verified Purchase

It has some good information concerning small businesses

Some of the language is not layman termed so you really have to reread it to get some understanding. Overall, it is a good book, a little expensive, but if you are starting a business and desire to be an entrepreneur it will definitely help you.
2 people found this helpful
✓ Verified Purchase

A keeper!

I've been an adult student for almost 5 years now… And this is the most valuable and relevant textbook I've had to date. This book is a keeper if you want to start a small business. The level of comprehensiveness and detail are unsurpassed.
2 people found this helpful
✓ Verified Purchase

Trendy and Vapid

This is a decent core text on many of the facets of starting a small business.

That said, the book itself is full of (1) uncritically positive references to government agencies such as the Small Business Administration, and (2) social justice and environmental causes as welcome offshoots of the small business tree.

The authors of the text even go so far as to dispatch Milton Friedman in ~8 lines on the bottom of page 40, “[W]e believe that entrepreneurs should adopt a broader view of their social responsibilities.”

Throughout, the text itself cites predominately websites. It seems that doing more than clicking around on a web browser was too much research for these authors.

This is an alright book. If you have to buy it for a course, you’ll learn things from it. But it would be a dark day for academia if there weren’t better ones out there.
✓ Verified Purchase

Awesome company and Customer Service

This book was categorized under Used-Very good condition. Well, it was above and beyond NEW looking to me. Like the pages had not even been turned or the book opened. Cover was beautifully cared for and there were no apparent signs of usage. (Of course no code for cengage was included, and I was aware as it was mentioned in description.) I just wanted the book for me to keep and for reference after taking the class. It was mint condition and price was beyond excellent. Total was $23...seriously was the best deal. Had contact via email with customer service foe questions and they were very quick and kind to respond and provide the info needed. Seller recommended.... As far as this product (book)... Recommended also! Thanks Green Pine Books!
✓ Verified Purchase

Awesome book

Very helpful information! Great information for my future career path!
✓ Verified Purchase

Price is wonderful.

Good book
✓ Verified Purchase

Worth renting the book!

Arrived on time. Very good condition. Very glad with this rental!
✓ Verified Purchase

Creating your own business

It’s helpful for business management
✓ Verified Purchase

new book

current info college class