More Than You Know: Finding Financial Wisdom in Unconventional Places
More Than You Know: Finding Financial Wisdom in Unconventional Places book cover

More Than You Know: Finding Financial Wisdom in Unconventional Places

Hardcover – April 21, 2006

Price
$18.27
Format
Hardcover
Pages
268
Publisher
Columbia University Press
Publication Date
ISBN-13
978-0231138703
Dimensions
6 x 1 x 9 inches
Weight
1.25 pounds

Description

From Publishers Weekly Mauboussin is not your average Wall Street equity analyst, writing investment recommendations whose topical interest wanes a few days after the report is issued. His strategy reports begin with scientific findings from diverse fields, then show why an investor should care. This book is a collection of 30 short reports, revised and updated, covering animal behavior ("Guppy Love: The Role of Imitation in Markets"), psychology ("Why Zebras Don't Get Ulcers"), philosophy of science ("The Janitor's Dream: Why Listening to Individuals Can be Hazardous to Your Wealth") and other fields. Each essay describes a fascinating scientific finding, then develops and applies it to personal investing. "Survival of the Fittest," for example, begins by discussing how Tiger Woods improved his golf swing, introduces the concept of fitness landscapes from evolutionary biology, then explains why investors in commodity-producing companies should like strong centralized management, while technology-stock buyers should prefer flexible organizations with lots of disruptive new ideas. The book is breezy and well written, but not dumbed down, and provides extensive references. It can be read for entertainment as popular science or to broaden your investment thinking. However, it suffers from a common problem among compiled essays: despite the revisions, some material is out of date and other material is repeated. (June) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. "Mauboussin is not your average Wall Street equity analyst... It can be read for entertainment... or to broaden your investment thinking." -- Publisher's Weekly "Michael Mauboussin has written the best book ever on how to think about investing...like a Ph.D. in investment wisdom." -- Bill Miller, Chairman and Chief Investment Officer, Legg Mason Capital Management "Mauboussin has found great insights about the science of human behavior in unconventional places and has written superbly about it." -- Robert Sapolsky, Professor of neurobiology, Stanford University "Michael Mauboussin's insights and examples speak volumes to the value of an interdisciplinary approach to understanding how choices are made." -- Geoffrey West, President and distinguished professor, Santa Fe Institute "Few readers could come away from this book without being stimulated and intrigued." -- Philip Coggan, The Financial Times "A refreshingly intelligent antidote... The book engagingly shows how a multidisciplinary perspective can deepen your sense of how financial markets work." -- Burton G. Malkiel, Wall Street Journal "Written with the professional investor in mind but extends far beyond the world of economics and finances." -- Micromotives.com LEARN HOW GREAT INVESTORS THINK Michael J. Mauboussin is known throughout the financial world for his innovative approach to succeeding on Wall Street. His unconventional methods have earned him a place on Smart Money 's list of the "Most Influential People on Wall Street" and in the Wall Street Journal 's All-Star survey. In More Than You Know , Mauboussin shares his secret to becoming an insightful investor and provides invaluable tools to better understand the concepts of choice and risk. Mauboussin develops sound investment strategies by drawing on diverse sources and disciplines. He builds on the ideas of sage yet diverse visionaries including Warren Buffett and E. O. Wilson, but he also finds wisdom in a range of activities and fields that is both broad and deep, including: casino gambling, horse racing, psychology, and evolutionary biology. He analyzes the strategies of poker experts David Sklansky and Puggy Pearson and pinpoints parallels between mate selection in guppies and stock market booms. Ant colonies, Tupperware parties, "hot hands" in basketball, slime mold, and Tiger Woods's swing all have something to tell us about smart investing. More Than You Know is written with the professional investor in mind but extends far beyond the world of economics and finance. Mauboussin groups the essays into four categories: Investment Philosophy, Psychology of Investing, Innovation and Competitive Strategy, and Science and Complexity Theory, and he includes useful references for further reading on the topics he discusses. A true eye-opener, More Than You Know shows how a multidisciplinary approach that pays close attention to process and the psychology of decision making offers the best chance for long-term financial results. "This is a conceptually brilliant, highly practical book that every investor and analyst needs to read-several times. Mauboussin has no peers; he understands how value is created better than anyone, anywhere." -- Clayton Christensen, Cizik Professor of Business Administration at the Harvard Business School, and author of The Innovator's Dilemma Read more

Features & Highlights

  • One of Wall Street's most creative and influential minds offers provocative new ways of thinking about the stock market, investing, and how we make decisions.

Customer Reviews

Rating Breakdown

★★★★★
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15%
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★★
7%
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23%
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Most Helpful Reviews

✓ Verified Purchase

Its Time to Amend the List

Every once in a while, the Muses conspire to change the things you do.

For years, when asked for a recommendation of an investment book, I responded that "Reminiscences of a Stock Operator" provided insights each time I read it.

The list is now longer. "More than You Know" by Michael J. Mauboussin has been added.

The author, in 50 insightful essays, draws from the latest in behavior economics and cognitive sciences to give the reader invaluable insights into the concepts of risk and choice.

His investment strategies are sound. They draw from creative thinkers as diverse as Warren Buffett and Steven Christ; they borrow from activities and fields as diverse as casino gambling and evolutionary biology.

Mauboussin believes a multidisciplinary approach based on process and psychology offers the best opportunity for long-term investment success. He breaks his book into four sections: Investment Philosophy, Psychology of Investing, Investment and Competitive Strategy and Science and Complexity Theory. Although his essays are insightful, he provides a thorough bibliography to guide future study.

Why the Muses moved to place this book in my hands last week, I do not know. But I am grateful they did. This book is a trove of knowledge and ideas. It is a must-read for anyone who takes their investing seriously.
73 people found this helpful
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A powerful new investment framework - buy this book

It is rare to find a book that fundamentally changes how you think about investing, and beyond that, learning. This is such a book.

Mauboussin relies on a simple, but fundamentally non-consensus idea - that finding useful links between disparate fields, rather than focusing exclusively on one discipline, can make you a better investor. His sources range from Darwin to Dr. Seuss, his subjects from physics to ant colonies, but all of them are focused on generating conclusions and tips that will help you beat the market.

More Than You Know builds a comprehensive investment framework in four chapters:

1. "Investment Philosophy" tackles how you should make investment decisions. Focus on process not outcomes, understand that the magnitude of gains and losses trumps their frequency, understand the psychological hang-ups that can lead to bad decisions, and realize sometimes we see patterns where they don't exist.

2. "Psychology of Investing" helps investors identify the pitfalls that prevent us from remaining objective such as stress, circumstance, and bias.

3. "Innovation and Competitive Strategy" teaches investors how to think about industry structures and how they are changed by innovation. In a world of accelerating change, Mauboussin demonstrates the folly of using historical P/Es, how you can profit from mean reversion, and how perception gaps are generated at predictable stages in a company's evolution.

4. Why can a group of people get to the right answer when no individual person actually has the answer? Why do seemingly small scale inputs often lead to massive and disproportional outputs in the stock market? The book's final chapter, science and complexity, answer these questions and posits a new model that is a better predicator of market behavior than standard finance - one that is consistent with empirical findings and can help you understand market moves more clearly.

In 1998, Mauboussin wrote a report On the Shoulders of Giants, drawing its name from Isaac Newton's statement - "If I have seen further it is by standing on the shoulders of Giants." In this report, Mauboussin expounds Charlie Munger's view that investors must possess a variety of mental models drawn from the central tenets of many disciplines in order to be successful. Otherwise, you end up applying the wrong tool to solve a problem, or as Charlie Munger eloquently puts it - "To a man with a hammer, everything looks like a nail."

This book gives you the tools to get to the right answer.
61 people found this helpful
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Bland Title, Bland Insights

These thirty short essays offer a view on the financial markets that is informed by a widely read and wide-ranging intellect. At its best this collection will free the reader to view markets differently from ways in which they are accustomed. In particular, general readers not directly involved in the markets may find this book of interest. For others the insights are generally accepted investor truths in no need of further proof.

It is the author's view that the markets are a "complex adaptive system" and an inherently social activity. As such we may better understand their workings by looking at other organized systems in nature. Interconnecting links in nature, patterns of psychological behavior, the imitative activity of ants, the life cycle of the fruit fly, or mathematical "power laws" are viewed for what insights they can provide.

Much of this leads to already accepted ideas. Here are some examples.

A long term perspective is the preferred investment approach. A disciplined strategy ("process") will eventually yield desired results. Too much portfolio turnover is unproductive. Stress is a product of short term thinking. Innovation is a product of information. The rapid flow of information makes it difficult for a company to control its competitive advantage for long. Great growth companies mature through a life cycle and "stall". The pace of company and product life cycles appear to be accelerating. Investors are often their own worst enemies due to built-in biases. The business of investing is often at odds with the interests of the investor. Losses are harder to bear than successes of equal magnitude which tend to be discounted. Crowd behavior, herding, often leads to excesses (Mackay's "the Madness of Crowds"). Still, markets are rational because diverse opinions create a consensus that cancels out individual "errors".

Elsewhere we are left holding the problem. One essay ends with this: "One of the major challenges in investing is how to capture (or avoid) low-probability, high-impact events. Unfortunately, standard finance theory has little to say about the subject".

Recognizing commonly accepted patterns as they exist elsewhere in our world is not enough to make us better investors, innovators, etc. In the end we have heard all this before.
58 people found this helpful
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Great for an academic. Poor for money making.

Warren Buffett said people like to make things more complicated than is necessary. This book is a prime example. The author is trying to find items outside of investments (ants, Tupperware parties, etc) and tell us they explain how investments/investors act. This book is full of ideas such as "social validation", "positive feedback", etc. In other words, lets make investing more complicated, harder to understand (due to more variables you have to focus on), but now sounds more scientific (so it must be better than old tried and true metrics). Look at chapter 14. Why was it necessary to reference a book on "human symbolic communication" and discuss Chinese characters, the Gutenberg printing press and binary language?

Thank goodness I didn't have to spend my money on this book, as it was a gift. What a waste of time.
33 people found this helpful
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A Differentiated Perspective

Before one attempts to review "More Than You Know", it is useful to understand the author's background and context. Michael Mauboussin is Chief Investment Strategist of Legg Mason Capital Management. He is on the Board of Trustees of the Santa Fe Institute (SFI) and also teaches Security Analysis at Columbia Business School. Before Legg Mason, Michael was Chief U.S. Investment Strategist at Credit Suisse First Boston. During his career he has studied the objectives, resources and processes of successful investors; He has aggregated best practices of successful companies, competitive strategy, valuation and behavioral finance; He has studied the important principles of the major disciplines: Finance, Psychology, Mathematics, Physics, Philosophy, Biology, Evolution, History, Literature, Social Sciences. Michael has dedicated his career to one objective: The efficient and effective allocation of Financial and Intellectual Capital.

One of Michael's fundamental beliefs, also one of the main themes of "More Than You know", is that to succeed in accomplishing your investment and life objectives, you need to understand the most important principles of the major disciplines: Finance, Psychology, Mathematics, Physics, Philosophy, Biology, Evolution, History, Literature, Social Sciences. This belief is also a driving influence of Legg Mason's investment philosophy, SFI's culture and the Security Analysis class that Michael teaches at Columbia.

One of the barriers to learning the multi disciplinary approach to become a better investor and a better person is knowing how to properly filter the massive amounts of information (good and bad) that is out there. One of the ways to overcome these barriers is to find what I call filter/aggregators: someone with excellent judgment that has found the relevant knowledge, filtered it, and then aggregated the most important insights in one place for you. Examples of filter/aggregators in the investment world are: Bill Miller, Warren Buffett, Charles Munger and Michael Mauboussin. Michael's books (Expectations Investing, More Than You Know) and essays (Consilient Observer, Mauboussin on Strategy) are filled with investment insights, ideas from other disciplines that apply to investing and references to books, studies and essays by other authors.

The purpose of "More Than You Know" is to show how a multi-disciplinary approach to investing can improve investment skills by giving investors fresh perspectives. The book is divided in 4 Parts/Categories: Investment Philosophy, Psychology of Investing, Innovation and Competitive Strategy, Science and Complexity Theory. Each part is made up of about 7 essays that describe major ideas of each category. In the essays Michael uses examples from business, successful investors, other authors, and studies from other disciplines to derive investment insight. Michael gives an appropriate understanding of the insights. In the eventuality that the reader would like to dig deeper, the Notes section on the essays and the Reference section are filled with studies and books by Investors, Scientists, Physicists, Mathematicians, Biologist, ect...

The book is entertaining and provides knowledge that is very relevant to investors. It also makes you think since the perspectives it gives you are differentiated. One example: how studying fruit flies is relevant to the evolution of businesses within industries. Or how stock markets share many of the same features of social insect colonies such as ants.

It is important to observe how homogeneous the money management industry is. Mutual funds, brokers, individual investors, day traders all read the same newspapers, magazines, books; they have mostly two investment philosophies, value and growth; they read the same analyst reports; watch the same news channels. To accomplish your investment objectives and to gain an edge over the market it is necessary to have a differentiated point of view. "More Than You Know" gives you that differentiated perspective.
23 people found this helpful
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Clever insight on decisions you shouldn't be making

The author is a strategist at a large active-management mutual fund firm, and it shows in a bizarre intellectual oversight that dominates my impression of the book.

Statistics are cited on p. 16 that 2/3rds of actively-managed mutual funds under-performed their indexes over a recent 5-year period, and 3/4ths over 10 years. The author accurately describes Jack Bogle's and Charles Ellis' cogent critiques of the mutual fund industry. He proceeds in the course of the book to recount many results and observations, both from the investment world and other fields, suggesting that markets are efficient enough that efforts to outwit them are not worth the cost. He notes the correlation between low turnover and high performance, and how psychology and social pressure lead investors astray when they try to beat the market. He presents in fact most of the intellectual background that supports low-cost index investing over active management (the key omission being the tax problems caused by actively-managed mutual funds in taxable accounts).

And yet, the book is an attempt (successful in a way) to describe a body of wide-ranging knowledge for use in trying to select investments to beat the market. This internal conflict reaches its most absurd in Chapter 24, describing the remarkable tendancy of collective information to be more accurate than individual experts, even in predicting the future... but where does this lead the author? Not to index funds, which would be the obvious investment application of this idea. Rather, he suggests that "investors who identify companies intelligently using collectives... may gain an investment edge." In other words, he would buy stock in Vanguard (if that were possible), but he wants you to invest your money with his firm!

The author's conflict of interest bubbles closest to the surface in his discussion of his firm colleague Bill Miller's streak of beating the S&P 500 for 15 straight years, as the book went to press in 2006. Miller's feat is remarkable, and his fund now rakes in 1.68% per year from an asset base of $20 billion (vs. 0.20% or less for many index funds). Miller of course has a favorable blurb for the book, and he may in fact be skilled. Academics debate whether his singular performance (among literally thousands of mutual funds) is anything beyond pure chance. The question is, can you count on such outperformance to continue into the future? The author obviously thinks yes... well, good thing he went to press when he did: Miller's fund underperformed the S&P by 9.9% for 2006.

Rick Ferri's and Williams Bernstein's books will be more useful for almost all individual investors.
20 people found this helpful
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Extremely interesting

Mauboussin is chief investment strategist for Legg Mason, and formerly he was with Credit Suisse First Boston. I stumbled on some of his materials a year or so ago, and I've also read "Expectations Investing," another excellent book that he co-wrote with Michael Rappaport.

This is not a "how to" book, and readers looking for simple methods to apply in a quest for achieving wealth would be better served by looking elsewhere. Rather, the underlying theme of the book is that knowledge garnered in a variety of disciplines can help investors understand stock price movements and (hopefully) protect investors from common errors. Stated otherwise, the book provides insights into how to improve the investing thought process - it does not provide insights into how to analyze a particular company.

There are some real gems in this book. For example, Mauboussin cites Babe Ruth to emphasize the point that an investor does not necessarily win by being right more often than wrong (Babe Ruth certainly struck out a lot). He points out that what really counts is the magnitude of the wins versus the losses (e.g., Ruth sure hit a lot of home runs).

As many investors are aware, mutual funds tend to underperform passive indexes. Some funds, however, have historically beaten those indexes. As someone who has followed that issue somewhat, I particularly enjoyed the chapter on "The Hot Hand in Investing," which aptly concludes that "long streaks are extraordinary luck imposed on great skill."

I found this book to be particularly interesting when read after "Expectations Investing," as it fleshes out the reason for the themes set forth in that work. Simply stated, Mauboussin believes that, in the aggregate, the stock market does a good job in aggregating information (See the Chapter on "From Honey to Money"). In this respect, he differs from Benjamin Graham and Warren Buffett, who feel that the market tends to be fairly irrational over the short run.

Even where individuals are irrational, the aggregate market itself is not because investors are heterogeneous. However, there may be times when investors are not heterogeneous, in which case the market may be prone to excesses. Certainly, anyone who remembers the dot com bubble can relate to that point, and even see it with respect to particular company's at any given time.

Mauboussin's views appear to be diametrically opposed to some other well known investors. For example, the contrasts between "More than What You Know" and the view of David Dremen in "Contrarian Investing" are quite notable. Readers who enjoy this book might want to take a look at Dremen's work to see another view point (more closely aligned to Graham and Buffett).

Another well-known investor who takes positions that are somewhat different than Mauboussin is Marty Whitman, in his books "Value Investing" and "The Aggressive Conservative Investor." Where Mauboussin focuses on how Wall Street values stocks, Whitman emphasizes that different people may have a very different outlook and objectives with respect to stocks. Thus, Whitman essentially "arbitrages" market prices against the values these different people may have (example: a firm may have a private value that exceeds its public value - something that adherents of the "random walk" theory, and possibly Mouboussin, don't acknowledge). I found the difference in views between these two authors to be particularly informative.

In all, this book provides an excellent way for investors to avoid errors that others have made and will continue to make. The point of the book is simple: by paying attention to the decision-making process, investors can make better choices to improve their long-term results.
15 people found this helpful
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IT's Ok, but

The author had a lot of interesting points to make, but after reading the book, I didn't come away with a sense that I had learned anying in particular that would help me invest better. Perhaps ,this is because I have read about many of the things he covered from other sources. I felt that I was reading a book with a whole list of how-to pointers. There didn't seem to be any main theme that would make me a more effective investor.

This may not be a fair assessment for other investors, because I've been reading investing publications almost every day for the past 16 years and it takes something fairly profound to make much of a impact.
12 people found this helpful
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More than a rehash

This is a collection of essays and articles by the author. They are filled with information about psychology and investing, and teach the reader just how the brain works when it comes to investing/gambling. I have read several books by investors/coaches/traders who speak to this, including Elder, Tharp, Mark Douglas (now my 2nd best after reading this book)., Koppel, and more. I'd say this is just as insightful as anything Douglas wrote and recommend them both. I have yet to read Thaler. It seems with many psychology books, you have to read slow and pay careful attention, there will be many words that the psychology field uses you must remember the name of, so it's a slow, but very interesting read. I found parts fascinating, and interesting, including the parts about guppies, and ants.

Great book! You have to have good emotional control to perform optimally in the markets, so reading these types of books is just as important as those books that teach you how to pick stocks, if not more!
10 people found this helpful
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A Treasure for Investors and Thinkers Alike

After being introduced to Michael Mauboussin's work through his "Consilient Observer" and "Mauboussin on Strategy" publications, I was lucky enough to sit in on one of his classes at Columbia Business School. The class was wonderful and I immediately rushed home to pre-order his new book, "More Than You Know." Reading the book was extremely educational and confirmed my belief that nobody in the history of Wall Street thinks like Mauboussin. As a young professional on Wall Street with dreams of being a portfolio manager, I found Mauboussin's insights on how to approach investing invaluable; he has taught me things that will make me a better investment professional for the rest of my career. Even more importantly, perhaps, Mauboussin's multidisciplinary approach to thinking reaches far beyond investing, and has equipped me with the tools to be a better thinker and better decision maker.

"More Than You Know" is an instant classic and should be required reading for investors, both individual and professional, as well as thinkers, problem solvers and decision makers everywhere. Michael Mauboussin is a truly remarkable thinker, teacher and author, and has now shared his insights in one of the most important and educational books the investment community has ever seen. Further, "More Than You Know" is both easy and enjoyable to read, and it is guaranteed that you will be a better thinker, decision maker and investor after reading it.
9 people found this helpful