Collective Illusions: Conformity, Complicity, and the Science of Why We Make Bad Decisions

Wall Street Journal Bestseller Publishers Weekly Bestseller “An illuminating analysis of why groups believe things their members don’t—and how we can fight groupthink. Move over, truthiness: Todd Rose is here with science and stories to help us rethink our questionable assumptions and abandon our inaccurate beliefs.” xa0― Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife “Rose explores the ways in which our tendency to mistake self-assurance for expertise, to base choices on what we think other people will choose, and to confuse a vocal fringe element for an actual majority cause us to make bad decisions. An eye-opening, thought-provoking book that encourages us to take a good, hard look at ourselves.”― Booklist Praise for Todd Rose: “Todd Rose has achieved a rare feat: he is both provocative and right. He overturns our fundamental assumptions about talent, and offers an empowering way to rethink the world.”― Adam Grant, Wharton professor and New York Times bestselling author of Give and Take and Originals “An eye-opening, thought-provoking book that encourages us to take a good, hard look at ourselves.” xa0― Booklist "Consistently mind-blowing!”― Dan Heath, co-author of the New York Times bestsellers Made to Stick, Switch, and Decisive “Our one-dimensional understanding of achievement—our search for the average score, average grade, average talent—has seriously underestimated human potential. This book is readable, enlightening, and way above average.”― Daniel H. Pink, New York Times bestselling author of To Sell Is Human and Drive “Todd Rose’s thought-provoking book challenges the explanatory power of the everyday term ‘average,’ opening our minds to new ways of conceptualizing human variation and human potentials.”― Howard Gardner, author of Truth, Beauty, and Goodness Reframed "Readers will be moved to examine their own averagerian prejudices, most so ingrained as to be almost invisible, all worthy of review."― New York Times “Shatters our conventional notion of what success is and how to attain it.”― Amy Cuddy, New York Times bestselling author of Presence Todd Rose is the cofounder of Populace, a think tank dedicated to building a world where all people have the chance to live fulfilling lives in a thriving society. Prior to Populace, Dr. Rose was a faculty member at the Harvard Graduate School of Education, where he founded the Laboratory for the Science of Individuality and directed the Mind, Brain, and Education program. He lives in Burlington, Massachusetts.